Awareness/Attention, Interest, Desire/Decision and Action, or AIDA, describe the four stages that make up any sales funnel. Awareness—also called attention—is the stage your targeted customers ...

Decision Decision is the third sales funnel stage. The customer is ready to buy and may consider several options before purchasing. They’ll compare pricing, packages and other factors to find ...

Your martech stack is powerful — but often impersonal. Redesign key moments in the journey to feel more thoughtful, human and ...

Phase 3: The Decision Funnel The third phase of the funnel, the decision stage, is the closer. This is where your audience members have their wallets out and are ready to make a purchase.

As you descend into the neck of a funnel, the less maneuver room you have. This describes the situation now for consumers regarding Cook Inlet gas supply. Because of purposeful ma ...

Conversion – Bottom Of Funnel At the last step of their journey, this is when customers make a critical decision: to convert or not.

Search today gives us intelligence through each stage of the decision journey, not just bottom-of-funnel conversions. To begin, let’s dissect the modern decision journey and query path.

How SEO Can Influence Martech Decisions While SEO is just one marketing channel, it could be argued its success is the most influenced by the technology decisions that a business makes.