Dive Insight: Dietz & Watson’s innuendo-filled spot was inspired by the popular internet meme “Deez Nuts” and is a play off of the brand’s name. “Deez Nuts” originated from the 1992 Dr. Dre album “The ...

Welven Da Great, also known as the Deez Nuts guy, was once a huge meme that took over the internet. However, since his initial fame took off, Welven suddenly disappeared in 2016.