At the UN in New York City, e.l.f. partner Amanda Nguyen, the soon-to-be first Vietnamese woman in space, assembled a lineup of women astronauts alongside scientist and equality advocate Bill Nye ...

Kory Marchisotto, ELF Chief Marketing Officer, notes that sports plays an important role for girls’ development. “Of the few women who make it to C-Suite, 94% of them played sports,” she says.

Fancy yourself a Trekkie or a Lord of the Rings fangirl, do you? Yeah, well, would you go so far as to cosmetically change the shape of your ears just so ...