Compared to our top-ranked bottled waters, this one from Life Wtr didn’t have the crispest taste when served chilled. However, when placed side by side with the competition, it landed in the top 10 ...

For me, water that comes from a natural spring far surpasses purified water (aka ground or tap water), so these brands populate the top of my ranking. Purified and vapor-distilled water round out ...

The fancy blue bottle isn’t just a facade — Saratoga Sparkling Water also matches in taste and is made with spring water. Both Meg and Alex ranked it as their second choice overall.

Perhaps the rise of fancy water is also related to the rising costs of seemingly everything. As luxuries become more and more out of reach for some consumers, “little treat” culture has boomed.

Sales of sparkling and so-called value-added water—with things like vitamins and electrolytes added—both rose 17.5% in 2018, according to consumer research firm Nielsen. Sales of kombucha, a ...

At $125, the water bottle is by no means cheap — but it’s as accessible of an entry point for Demna Gvasalia’s Balenciaga as you’ll get.

My InsiderThe estimated 46 million Generation Alpha shoppers in the US represent around $28 billion in spending power and their influence is already being felt by brands, according to shopper ...