Roblox has been working on an advertising solution, which is currently undergoing testing, with over 200 developers participating. Advertising could be in the form of images within an experience ...

Chipotle Debuts New Ad Within Roblox. ... There was even a contest going on with the ad, where the first 50,000 players to watch the ad would get a real-world reward of a free entrée at Chipotle.

Ads are not yet a major revenue driver for Roblox, but the opportunity to access demand from a wider pool of Google buyers should give its ads business a shot in the arm. In May, Roblox CEO David ...

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

Roblox does not currently have ads on the main platform. Revenue remained a bright spot for the company. Roblox brought in $655 million for the quarter, a 22% year-over-year increase and 2% higher ...

Roblox announced today that it has launched a new form of advertising: Rewarded Video Ads, which, when implemented, would allow users to watch ads in exchange for an in-game benefit. Brands will ...

With the Rewarded Video ads, Roblox users watch up to 30 seconds of full-screen video ads in the Roblox games and online experience to receive the perks the game creator chooses to make available.

In March, Roblox announced that it will ban all advertising aimed at children under 13 starting on June 15 after consumer advocacy group Truth in Advertising designated an in-game Walmart ad as ...

Also in this episode: McCollum teases Roblox’s commerce ambitions and the growing pains for an established media property adding programmatic. She also explains how the increasingly complicated ...

Roblox is preparing to open up its self-service ad network to more advertisers this year. It just hired Stephanie Latham from Meta as VP of global partnerships. Roblox's partnerships boss ...

Roblox is rolling out new video ads as part of its efforts to build a $1 billion ad business. It's also expanding its ads team and signing measurement, e-commerce, and tech partnerships.