Now, G-Star RAW is reintroducing its 3D-printed Elwood denim in a motion-packed campaign. The offering first debuted in 1996, reimagined for the current generation with new styles and street-ready ...

Burna Boy is the face of G-Star Raw's newest campaign, which officially launched alongside a music video for Burna's new single "On Form," last month.

Simon remembers envying older kids at his school who wore G-Star Raw’s full-legged Elwoods, first introduced in ’96. He built half of this capsule collection around the ergonomic denim style.

At Milan Design Week 2023, denim purveyor G-Star Raw joined forces with Dutch designer Maarten Baas for an exhibition centered on sustainable denim design, titled “More or Less.” ...