With the launch of its display sub-brand, Magma, at the 2024 New York Car expo, Genesis has unquestionably established a new ...

Bentley and Genesis both carry the luxury badge, but they take very different paths to get there. Bentley leans into handcrafted tradition and extreme performance, while Genesis offers modern design ...

Designed by Suh Architects, who also masterminded the chic Genesis House in New York City, Suji boasts 54,000 square feet and is the brand’s largest stand-alone showroom in the world.

During the 2025 NYIAS, luxury brand Genesis emphasized its steadfast dedication to performance, adventure, and state-of-the-art innovation.

In previous spy images the first car from Genesis’s new Magma performance sub-brand was either wearing a full set of black vinyl covers or, as on a recent Nurburgring outing, a swirly camo wrap.

Slowly but surely, the Genesis brand is making its way into the European Union. It all started with a European debut in 2021, which saw the Hyundai-controlled marque set up operations in Germany ...

This is Genesis’ most widespread European expansion since its inception in 2021. The electric car brand plans to bring its full lineup to Europe, including the GV60, Electrified GV70, and ...

Genesis Magma Racing is well on its way to the 24 Hours of Le Mans. Just over seven months afte Genesis announced plans to enter sports car racing in 2026, the brand's factory racing team is ...