We have this conversation so often with clients embarking on a logo design project that I’m amazed it’s taken this long to write about it… so here is a post about what makes a good logo.

There are good logos and there are bad logos—who can tell the difference between the two? Per Mollerup, an economist whose Scandinavian visual communications firms Designlab specializes in ...

The inspiration for the iconic blue bird that's come to represent San Francisco-based Twitter Inc. didn't come from the company's founders, or even a high-priced marketing firm. It came from the ...

A good example of a simple logo is the Nike swoosh: The $15 billion company is identified by a solid “tick” that says: victory, athletic shoes, and Greek goddess.

Good logos are like good friends: "When they show up wearing a mustache, with no explanation, you just go, 'Huh?'" says Michael Cronan, creative director at branding firm Cronan. But, of course ...

In a sport with as many teams as Division I college basketball, it takes a great logo to set any one program apart from the pack. It’s even tougher to come up with a distinctive look that’s a ...

Different people have different preferences in designing a logo, however it creates a challenging question that what forms a good logo. Brands. Discover. Events. Newsletter. More. The Captable.