The real reason your goals keep failing isn't willpower, it's that you're using strategies designed for someone else's brain.

A bold goal prompts you to: When anyone takes on a challenge like Breaking 4, it's about proof of concept. The strategies you use don't need to be scalable. The event organizers can produce a shoe, ...

Approach-oriented goals involve reaching or maintaining desired outcomes. Avoidance goals focus on avoiding or eliminating undesired outcomes. Although both types of goals are common in our lives ...

That led her and her team to believe that something else must be at play besides behavioral modeling—and in fact, she says, these goal types may actually develop through different processes. A ...