Gotham was so successful that Ron Paul used it in a 2012 campaign video. At first glance you might think the type was animating Obama’s words, not Paul’s speech about Obama’s foreign policy ...

Sarah Palin has adopted a "clean and bold" font used by Barack Obama for her official website, proving a hint to the tone of her rumoured 2012 presidential campaign.

Twitter announced today a switch from the Helvetica Neue font to Hoefler & Co’s Gotham. The change is certainly noticeable, but still not much of a departure.

In a quiet change on its website, Twitter revealed that it had abandoned Helvetica Neue in favor of Gotham as its font family. "Words don’t just hold meaning; they communicate by their very form.