Inside The 'Secret' Speakeasy Party Grey Goose Threw To Relaunch Its Flagship Vodka By Aaron Taube Oct 22, 2013, 7:34 AM PT Andrew Walker/Getty Images ...

Grey Goose also tapped into that trend. It said its introduction of the Essences line, which included the Watermelon & Basil flavor, sold 50% more in its first weeks than the company had anticipated.

“Our purpose was building cultural currency through content that would be relevant to our audience.” The premium vodka brand paid equal attention to creative and its media plan for the program. Grey ...

Titled ‘Flora’, the 30-second spot is set to run during the Oscars ceremony pre-show programming on Sunday (25 April) and showcases the brand’s 30%-abv flavoured vodka range, Grey Goose Essences. The ...

A battle has erupted on the US vodka market concerning the advertising of Grey Goose vodka in which it claims to be “Rated the No1 Tasting Vodka in the World”. The row has arisen from a challenge ...

Dive Insight: Grey Goose is pulling out all the stops in the Live Victoriously campaign to reposition the vodka’s brand messaging, for while it is good to be synonymous with super-premium, being too ...

He is at once envied and admired, especially for taking Grey Goose, a follower in the $25-and-up per bottle superpremium vodka segment, and growing it from 20,000 cases in 1997 to more than 1 ...

HAMILTON, Bermuda, June 9, 2025 /PRNewswire/ -- GREY GOOSE ®, the quintessential French vodka, is proud to premiere "GREY GOOSE Hôtel," a new global campaign launching with a series of creative ...

Often mistaken for a completely neutral spirit, Chef Ducasse sees culinary potential in his new collaboration: Grey Goose Interpreted By Ducasse ($100), a toasted wheat vodka now available in New ...

Paying tribute to the joys of nature was also key to the spring Grey Goose Essences launch. There the campaign focused on a woman being enveloped by graceful whirlwinds and avalanches of flower petals ...

The GREY GOOSE portfolio is comprised of GREY GOOSE® Vodka, GREY GOOSE® Interpreted by Ducasse, GREY GOOSE® La Poire, GREY GOOSE® L'Orange, and GREY GOOSE® Le Citron Flavored Vodkas, GREY ...