The tiniest pint glasses in the UK have arrived to help revive a fading pub tradition. Measuring just under three inches tall ...

New research from Greene King Brewery reveals 84% of Leeds residents have never asked for a sample of beer Nearly a quarter ...

Greene King has invested GBP4m (US$6.4m) in rebranding and promoting its flagship IPA ale in the UK, while launching two offshoot beers in a bid to capture younger drinkers entering the category.

This is to to encourage the staggering 31% of Gen Z pubgoers who are ‘too nervous’ to ask for a taster of beer at the bar to get behind the age-old pub tradition.

Rooney Anand, managing director of brewing and brands for Greene King, said: "It's time to explode the myth that real ale is strictly for old men with beards - it's not, it's for everyone. "We know ...

The Bury St Edmunds-based brewing giant - which is investing £40m in a new brewery - produces a range of cask ales including Greene King IPA, Abbot Ale, Old Speckled Hen.

Volume sales of own-brewed beer rose by 4% for the 49 weeks to 11 April compared to the same period of the previous year, Greene King said today (28 April). The rise compares to a UK beer market down ...

Greene King IPA has bolstered its links with rugby union by becoming the official beer of Sale Sharks. The deal will see Greene King IPA, already the official beer of England rugby, will its logo on ...

Greene King has been forced to drop its plans to sell pints for a nostalgic 6p and is now giving them out for free instead. The pub chain discovered its intention to sell beer at the 1952 prices ...

New research from Greene King Brewery reveals 69% of Nottingham people have never asked for a sample of beer Nearly a fifth ...