Even popular brands like Gucci, Coca-Cola, and Budweiser released exclusive NFT collections during this time. In 2022, the NFT market began to fall as it became oversaturated, with over 1.5 ...

Virtual fashion NFTs by Gucci have sold in online environments. Twitter's founder sold his first tweet as an NFT for $2.9 million. dApps are software programs that run on blockchain networks ...

Similar to the ALTS project, you need to hold an NFT native to the Gucci Otherside project to be eligible for purchase. Said pendants can then be burned onto the NFT as a trait. Come summer ...

This is not Gucci's first foray into the world of Web3. The fashion label made an NFT video of its Aria fashion collection, which sold for $25,000 at Christie's Proof of Sovereignty auction in 2021.

The fashion house launched another NFT earlier this year in collaboration with Adidas. Balenciaga and Gucci, Prada’s contemporaries in the fashion world, have taken similar initiatives.