A new Sanrio watch from Angel Heart unites the brand's sense of stainless steel style with the adorable Cinnamoroll, complete ...

A new line of buildable model kits lets fans build Hello Kitty, Kuromi and other Sanrio mascots and place them in a cute, candy store-themed diorama.

Check out this Naraka: Bladepoint x Sanrio Characters collaboration trailer for the upcoming Too Cute to Counter crossover event which brings the world of Sanrio to the melee battle royale game ...

Sanrio’s Kuromi and My Melody turn 20 and 50 this year. What explains the cross-generational pull of cute characters in a hyper-fast world? Reading Time:5 minutes Why you can trust SCMP Sumnima ...

As Hello Kitty celebrates its 50th anniversary, we explore how Sanrio Company’s cute cartoon cat became a cultural phenomenon, one which, since debuting in 1974, has made millions of friends ...

Sanrio's Newest Cute Character Loves Death Metal, Has Anger Issues Hello Kitty's newest companion, Aggretsuko, works in an office, drinks beer, and is filled with rage.

In the 50 years since the “birth” of Hello Kitty, the feline character with no mouth has risen to global fame, lifting the fortunes of its creator Sanrio.