The jump to black-and-white branding is not Max’s first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name “HBO Max ...

That includes branding things as “HBO shows,” as well as “Max shows.” And most recently, a rebrand for Max has brought its logo and color scheme more in line with the traditional HBO look.

In black and white, the new Max logo seems to be amping up the premium aspect of its brand and downplaying the accessible. A Nielsen survey of the top 10 most-streamed shows in the U.S. may ...

The jump to black-and-white branding is not Max’s first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name “HBO Max ...

Max’s rebranded logo and colors look very HBO  Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

However, the new, redesigned logo of Max shows off a black-and-white color palette that reminds you of HBO’s classic branding.

And most recently, a rebrand for Max has brought its logo and color scheme more in line with the traditional HBO look. Listen, we all make mistakes sometimes, it’s all about how you own them.

Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, the Warner Bros Discovery-owned streaming service is making an update to ...

That includes branding things as “HBO shows,” as well as “Max shows.” And most recently, a rebrand for Max has brought its logo and color scheme more in line with the traditional HBO look.