The jump to black-and-white branding is not Max’s first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name “HBO Max ...

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a ...

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery’s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a ...

And most recently, a rebrand for Max has brought its logo and color scheme more in line with the traditional HBO look. Listen, we all make mistakes sometimes, it’s all about how you own them.