His image, in silhouette, is widely regarded as the inspiration for the NBA’s logo. After his retirement, West was a successful basketball executive for several NBA franchises.

LOS ANGELES -- Jerry West, the Hall of Fame player and executive who was the inspiration for the NBA logo, has died at age 86. The Los Angeles Clippers, who West was currently working for in a ...

The old Pepsi logo, pictured in 1990. Jean-Erick PASQUIER/Gamma-Rapho via Getty Images But taking inspiration from a previous design also comes as Gen Zers bring back several trends from the '90s.