Armin Vit, the prolific logo critic and cofounder of graphic design firm Under Consideration, gave Paul Rand’s iconic IBM logo the nod for world’s greatest. Designed in 1972, ...

IBM has proudly introduced a new, rainbow take on its logo in a sign of its continued support for the LGBTQ community. “Today, I am proud to introduce a new symbol that will represent IBM’s ...

ARMONK, N.Y. (CBS.MW) - IBM plans to announce Thursday that it will launch a new branding campaign to better advertise the consumer electronics products that make use of its technologies.

As Nintendo delays the North American release of its game console by two weeks to Nov. 19, Big Blue says that each GameCube will include a logo promoting IBM technology.