In the town of Aipir, Colombia, the temperature can get as high as 113ºF, yet few of the residents have a reliable source of electricity. Coca Cola and the Leo Burnett Colombia advertising agency ...

Coke said the Hi-C Ecto Cooler will hit shelves May 30 and be sold in 10-packs of 6-ounce juice boxes and in 6- and 12-packs of 11.5-ounce aluminum cans.

Coke brought its cooler to the off-grid town of Aipir, Colombia, where temperatures of 115 degrees are not unheard of – and a frosty drink would no doubt be a nice treat.