PARIS — Initio Parfums Privés is teaming with Dsm-Firmenich on functional fragrance creation. The privileged partnership comes 10 years after the niche perfume brand’s launch.

PARIS — Initio Parfums Privés is poised to inaugurate its first flagship, based in Paris, in mid-May. The 540-square-foot boutique, situated at 320 Rue Saint-Honoré, in the city’s first ...

How to wear it: Jacqueline’s preferred take on summer aromatics is Initio Parfums Privés Oud for Greatness NEO ($430, Initio Parfums Privés), which features notes of lavendar, bergamot, and ...

Parfums de Marly and INITIO Parfums Privés are based in Paris. Sprecher will remain executive chairman, creative director and as a large minority shareholder in both the companies.

We all know that niche fragrances aren’t cheap, but when it comes to Initio Parfums Privés’ 'Atomic Rose,' it’s a worthwhile investment.

PARIS — Two hot niche fragrance brands — Parfums de Marly and Initio Parfums Privés — have been snapped up by Advent International, which took a majority stake in the labels. Financial terms of the ...

From its outset in 2015, Initio has focused on functional fragrance, meant to trigger and heighten people’s emotions. “Initio is a forward-thinking brand in that field,” said Julien Sausset, chief ...