The new logo also is intended to show the company is diverse and progressive, and is reinventing itself and evolving. As part of the design transition, "J.M. Smucker Company" becomes a more ...

The J.M. Smucker Co. logo is getting a makeover — one that distances the company from its beginnings as a fruit product purveyor and suggests the potential for growth beyond pet food, jam, peanut ...

The J.M. Smucker Co. (SJM) has undergone a corporate identity overhaul as it looks toward the future of its business. The company, which has built its brand on jams and jellies, has grown from an ...