Why do so many pickle jars not say the word "pickle"? TikToker Jesse Banwell started #Picklegate by asking the question that had people rushing to their fridges to investigate.

In any case, many consumers on social media find it odd that a pickling company would omit “pickles” from its pickle jars. Some competitors seem to feel the same way, too.

TikTok wants to know why some pickle jar labels don’t contain the word “pickle.” We investigate this briny brain teaser known as #Picklegate. Updated Aug. 28, 2023, 11:50 AM PDT Joseph Lamour ...

The lack of the word “pickle” on a pickle jar label isn’t universal and varies by brand. Grillo’s Pickles, for example, uses the word liberally on all of their packaging.