Similar to how Michael Jordan’s name and likeness helped Nike to become heavy in the culture, Grant Hill rocking Fila made the footwear company blow up in the ’90s. Though the former NBA star ...

While Nike di d not promise him a signature shoe, he said the company told him he would be one of the first athletes under the Jordan Brand, a partnership between the footwear giant and Michael ...

Fila, which has its U.S. headquarters in Sparks, hopes the contract will lead to an increase in sales of its sneakers and a corresponding jump in its stock price, which has gone from a high of ...