When Johnson & Johnson’s recent abandonment of its 136-year-old cursive logo was followed quickly by Eddie Bauer ditching its script wordmark of six decades, alarm bells rang in all corners of ...

The department store is bringing back its cursive logo at a time when many brands are ditching script. Lord & Taylor is going against the grain and bringing back its cursive logo. The department ...

Johnson & Johnson is signing off on a new logo. The health care giant said Thursday that it will replace the well-known signature script it has used since 1887 with a modern look that reflects its ...

NEW BRUNSWICK - Johnson & Johnson, the New Jersey health care giant with a storied history, underwent a reboot on Thursday when it replaced its 136-year-old script logo with a more modern style ...

Johnson & Johnson is signing off on a new logo. The health care giant said Thursday that it will replace the well-known signature script it has used since 1887 with a modern look that reflects its ...

The signature logo was “one of the longest-used company emblems in the world,” J&J declared in a 2017 website post. But it started showing its age in an era of texting and emojis.

Michael Allner agreed on X, the Script A is the brand. “Script A is the most known logo in college sports.” Nancy Payne said on X, “Just the script A works for me. I’m stuck on tradition.

I was initially skeptical when I heard a college had ditched its traditional script logo because of readability issues. Despite other recent victims of the digital age, like the Johnson & Johnson ...

The signature logo was “one of the longest-used company emblems in the world,” J&J declared in a 2017 website post. But it started showing its age in an era of texting and emojis.

NEW BRUNSWICK, N.J. — Johnson & Johnson is signing off on a new logo. The health care giant said Thursday that it will replace the well-known signature script it has used since 1887 with a ...