Each L.O.L. Surprise! J.K. includes a mini fashion doll, real fashions, shoes, a shoebox, accessories, a hat box, bottle, a hairbrush, a doll stand, and a package that becomes a reusable playset.

In short: the LOL Surprise! Dolls are expected to be one of this season's must-have toys, and they're sure to sell out fast as a result.

About a half a dozen such toys are out now but up to 20 are in the pipeline, Silver said. “A toy like LOL has to be eating someone else’s share,” he said.

Smyths has cut the price of a number of LOL Surprise dolls and toys The cheapest toy we saw was a £4 puzzle book reduced by a third (33 per cent) from £6. Smyth's couldn't tell us when the sale ...

LOL Surprise Dolls have sparked concern amongst parents after claims that they appear in “lingerie” after being dipped in water. This is everything you need to know about the situation.

LOL Surprise now accounts for seven of the top 10 toys in the United States, according to NPD, and it was the top toy in October. A set of LOL Surprise dolls from the Under Wraps series.

Parents are not LOLing about the surprise between male LOL Surprise! dolls’ legs. Angry moms and dads are furious over the male toys’ very anatomically correct genitals, reports The Sun… ...

LOL items, made by MGA Entertainment, which also owns Bratz, are expected to bring in at least $500 million this year alone, according to AdAge. Price tags on LOL toys range from $5 to $240.

LOL items, made by MGA Entertainment, which also owns Bratz, are expected to bring in at least $500 million this year alone, according to AdAge. Price tags on LOL toys range from $5 to $240.