Letsfit’s most advanced smartwatch to date, the IW1, boasts 5-7 days of battery life, IP68 waterproof rating, GPS connectivity and a 1.4” LCD screen for just $39.99.

Shoppers stress, however, that while the Letsfit smartwatch is impressive, it is not an Apple Watch in design — though it looks similar. They do say, however, that it gives it a real run for its ...