Liverpool’s Chief Commercial Officer, Ben Latty said: “This is more than just the launch of a new kit – it marks the beginning of a 10-year relationship for LFC and adidas. Since announcing the partnership in March, there’s been a huge sense of anticipation and excitement. This first collection sets the tone for seasons to come.”

The Reds' new kit launch didn't underwhelm, with Liverpool timing several big announcements around the new 2025/26 Adidas shirt.

Authentic and replica versions of the kit that the likes of Mohamed Salah, Virgil van Dijk and Florian Wirtz will wear in the 2025/26 season will be finding their way into Liverpool 's 19 global club stores, other retailers worldwide and of course online. It is often a highlight of the summer for fans to get their hands on the latest equipment.