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A Graphic Designer Breaks Down Twitter’s ‘Cold and Pointy’ New Logo 3 minute read The Twitter logo on a laptop arranged in Germantown, New York, US, on Monday, July 24, 2023.

Paul Rand, one of America’s most esteemed mark makers (the designer behind IBM, Westinghouse, ABC, and UPS), asserted that a logo is more or less 20 percent idea and 80 percent refinement.