Maybe, like so many other parts of city living, the very act of fighting for what you want and believe in is the point. Maybe a logo is nothing more than a mirror of our own journey.

New logos don’t always work out so well. During the eighties and nineties, Seattle successfully branded itself as “The Emerald City,” which was the winning epithet in a public competition.

SANDUSKY, Ohio -- Another upgrade is coming to Cedar Point in 2017: A brand new logo. Although you may not have noticed, Cedar Point has already been using the fresh logo on their Web site ...

Before unveiling its new logo, the first in eighteen years, on Thursday, Yahoo published twenty-nine alternate logos on its Web site, one every day for a month. These logos made up a campaign ...