Loreen victorious at Eurovision with Tattoo, a song pretty similar to her 2012 winner Euphoria. For strategists the lesson is that good ideas can be repeated. Innovation is not a goal in itself.

Loreen - who won the Eurovision Song Contest for Sweden in 2012 - has returned to the competition with her track "Tattoo," which she performed in the semi final earlier this week. (May 11) ...

Swedish singer Loreen was named the winner of the Eurovision Song Contest for her pop ballad "Tattoo," beating out 25 other nations at the event's final on Saturday night. It's her second time ...

Sweden’s Loreen has won the Eurovision Song Contest for a second time, earning a historic triumph at an extravagant and crowd-pleasing show held in Liverpool, United Kingdom, on behalf of Ukraine.

Swedish singer Loreen won the Eurovision Song Contest on Saturday night with her power ballad “Tattoo,” at a colorful, eclectic music competition clouded for a second year running by the war ...

Sweden’s Loreen has earned more than most Eurovision winners, but she’s a long way from ‘Waterloo’ The 2023 Eurovision winner ‘Tattoo’ has been streamed more than 60 million times on ...

But Loreen has her own special place in the Eurovision canon. She didn’t just win the contest in 2012 — she changed Eurovision forever. Her career-defining bop “Euphoria” is credited with ...

Loreen poses with her Eurovision Trophy after winning The Eurovision Song Contest 2023 Grand Final at M&S Bank Arena on May 13, 2023 in Liverpool, England. Anthony Devlin / Getty Images ...

Sweden's Loreen won Eurovision 2023 with the song "Tattoo" in Liverpool, northern England, ... All quotes delayed a minimum of 15 minutes. See here for a complete list of exchanges and delays.