Campaign Summary In 2021, the first attempt to launch block noodles (instant noodles in a block, not a pot) was a failure for one simple reason. The product tasted rubbish. The brand had alienated Pot ...

The product tasted rubbish. The brand had alienated Pot Noodle fans who'd given them a shot, wasted sampling budgets and promo on driving trial. One year and some NPD later, they had a delicious ...