Then he moved on to sectionals,” Saavedra said. Are there Lovesac sites nearby? “Geneva and Oak Brook are the closest ones,” Mathew said. The website lists 14 in Illinois.

Lovesac’s big selling point for its furniture is the fully modular design. Any configuration you want is doable, from a traditional L-shape to a two-cushion-wide by three-cushions deep setup.

It's the latest national chain to make a home at the Thomasville Road shopping center, anchored by Whole Foods.