What used to bind us—customer to brand, employee to company—is fraying. It's time for leaders to restrengthen the bond.

Tesco Plc’s logo for its Clubcard Prices loyalty program is deceptively similar to competitor Lidl’s trademark, according to a UK court ruling that comes as the two supermarkets compete for ...

This article is for subscribers only. Tesco Plc lost its London appeal over a ruling that its logo for its Clubcard Prices loyalty program is deceptively similar to competitor Lidl ’s trademark.

1) American is rated last in the Airline Category, and 2) an airline’s logo counts for 0.001 percent-contribution to passenger engagement, or about 5,000 times less than a bag of free peanuts!