Logos carry a peculiar, almost paradoxical burden of both inspiring loyalty and conveying novelty. A good design stands the test of time, while maintaining the allure of the new; too new, and it ...

Since customer loyalty can be critical to making a sale, ask yourself what you're doing to cultivate it. When was the last time you spent money or resources on making your customers feel appreciated?

Tesla took half the awards for brand loyalty in the automotive industry in S&P Global Mobility’s new study. Once you go electric, you don’t go back.