Designed by Herb Lubalin and Tom Carnase in 1970, ITC Avant Garde Gothic is a geometric sans serif font family. "It was based on a logo Lubalin designed for Avante Garde magazine, whose ...

And it’s even a nice nod to the Star Wars history, which used the font in its earliest advertising ... ITC Serif Gothic was designed by Herb Lubalin and Tony DeSpigna in 1972, ...

The renowned font designer will be remembered in an online project created Cooper Union, his alma mater, highlighting various objects for a 100-day run.