Lux, the beauty soap brand owned by Hindustan Unilever (HUL), has redesigned its iconic soap to alert women about early signs of breast cancer which commonly includes a lump. The soap, in question ...

Lux, India’s leading soap brand alerts women to the importance of breast examination with a simple idea. The iconic soap was redesigned with a difference. It had a visible lump on it.

Lux has once again revolutionized the way women experience fragrances by infusing it with the fine fragrances in its exciting new range of soap. Lux Soft Touch and Lux Silk Sensation, the ...

According to industry sources quoting Kantar Household panel data, Santoor’s all-India market share in January-March 2019, at 15.1%, has exceeded Lux’s 12.5%, but is less than Lifebuoy’s 17.7%.

HUL has redesigned Lux to alert women about early signs of breast cancer, which commonly includes a lump.The company plans to distribute the soap through awareness camps across cities, in colleges ...