Men, both straight and LGBTQ, are experimenting with makeup, and experts say that's no surprise. Just look to TikTok to see the latest examples.

Men would wear eyeliner around the entire eye and wore pigment on their cheeks with lip stains from red ochre. Wearing makeup was a way to showcase masculinity.

Male makeup is already acceptable in South Korea, Japan, and Republican political circles. John Boehner surely buys his bronzer at Costco, while Donald Trump apparently prefers more upmarket brands.

Eye Candy: Makeup Trend from Men’s Fall 2024 Image Credit: Dominique Maître for WWD Comme Des Garçons Homme Plus Men’s Fall 2024 Eye Candy: Makeup Trend from Men’s Fall 2024 ...

Makeup for men has been around for a long time—Ancient Egyptians dudes enjoyed a smoky eye—and the past 20 years have seen numerous male-specific makeup brands come and (somewhat swiftly) go.

Other men wear makeup mainly to hide blemishes or masculinize their faces, explains Khubchandani, who goes by he/him, but welcomes any pronouns. “There are ways in which I think makeup for men ...

The positive effect of makeup on attractiveness is well documented for women, but no study has investigated it in men. However, the market for male cosmetics products is growing and evolving. In ...