The Best Color Schemes for Marketing. There are many studies on the impact of specific colors in marketing, but you need to carefully match your message with the color. There is no specific color ...

Color palette can affect your ability to reach and connect with audiences. These 6 considerations will help you make the best choice for your next visual marketing campaign.

Behr Paint Company has announced Hidden Gem as its 2026 Color of the Year. This blend of blue and green creates environments ...

The psychology of color as it relates to persuasion may be one of the most interesting aspects of marketing. For businesses, the colors that are chosen to represent a brand are done very carefully ...

The 2026 Colormix Trend Forecast consists of four distinct color palettes—Frosted Tints, Sunbaked Hues, Restorative Darks, and Foundational Neutrals—each containing 12 paint colors, Find out more ...

Looks at how marketers should think about color in the digital age, its role in social media and how to make it part of the design, marketing and strategy process. When the marketing team at Chobani ...