In early 2012, Carol Kolinchak, a defense attorney, and Cindy Wood, who owns Vaughan’s Lounge, started making black-and-gold matador outfits. They dubbed themselves the Datadors.

One popular model raced in NASCAR's modern era during the early to mid-1970s was the red, white and blue American Motors Corporation Matador, a car dubbed an underdog that at times performed well ...