Matcha tea, a powdered Japanese green tea, has become a cultural phenomenon in the West, so much so that its popularity has ...

Matcha isn’t just trendy—it’s a powerful, nutrient-rich tea that can help your heart, brain, and immune system. Matcha is healthier than regular green tea because it is made from the whole leaf, ...

Consumption of the Japanese green tea powder is skyrocketing — the matcha market was valued at $3.63 billion in 2024 and is projected to climb to $8.67 billion in 2031 — thanks to health ...

Megumi Kanaike, the manager of the Sydney-based tea store Simply Native, told the Guardian that, over the last six months, sales of matcha at her shop have soared to an “insane” 250%.

In 2024, matcha accounted for over half of the 8,798 tonnes of green tea exported from Japan, according to data from the agriculture ministry. That is twice as much as a decade ago.