Market turmoil has spurred a fierce debate among the matcha faithful about who exactly is responsible for the dwindling ...

Behind a sleek bar, employees prepare matcha using handmade tools from Japan, including a chagama, a traditional cast iron ...

To honor the historical roots of matcha you should make it in a mindful way, starting with the correct tools. Shop matcha tea set essentials. Making matcha isn’t difficult, but it’s a process ...

Matcha is healthier than regular green tea because it is made from the whole leaf, providing you with more antioxidants and nutrients. It may help lower the risk of heart disease, reduce inflammation, ...

According to Forbes, the matcha market is expected to hit about $5 billion by 2028, equating to a 10.39% compound annual growth rate from 2023 to 2028. There's just one problem: There may not be ...

Consumption of the Japanese green tea powder is skyrocketing — the matcha market was valued at $3.63 billion in 2024 and is projected to climb to $8.67 billion in 2031 — thanks to health ...

Uuganbayar – stock.adobe.com In 2024, major tea brands implemented limits on the amount of matcha customers could buy as consumers drained backstock or faced empty shelves.

Green tea may also lower the risk of certain types of cancer. So, if you can't get your hands on matcha at the moment, drinking green tea may be a good way to get your caffeine hit.