Max brought back its former name, HBO Max, on Wednesday, according to a press release. The company first announced the change to the streaming service during its Upfront presentation in May, and ...

The funny thing is, that meme was invoke by Warner Bros. Discovery itself when the company tweeted its own jokes about the Max name change on the Max X account.

— HBO (@HBO) May 14, 2025 The official Max account, however, had some thoughts about the name change in its own True Detective -themed TikTok featuring season 1 star, Matthew McConaughey.

Warner Bros. Discovery is hopping aboard the meme train following its recent announcement that its streaming app, Max, will be returning to its previous name, HBO Max, sometime this summer. Shortly ...

And after another user trolled the name change reversal, Max reposted the comment with a screenshot from the HBO comedy Girls in which Allison Williams ’ character quipped, “Let’s make fun ...

Max couldn't have all the fun, as social media users commented on the name change, with some saying they didn't even know the streaming service was changed from HBO Max to Max in April 2023.

HBO/Max’s social team also had some fun with the change. “These rebrands are trying to murder me,” the (soon-to-be-defunct) Stream on Max account said in its updated bio on X at the time.

UPDATE: The flip is done. Scroll down to see a new HBO Max marketing spot announcing the return to the streamer’s original name, after two years as “Max.” Warner Bros. Discovery has settled ...