LISBON, Maine (WGME) -- “Hang Loose, Drink Moxie.” That’s the theme for the 41st Moxie Festival in Lisbon! The festival, which began in 1982, celebrates Moxie soda, the official soft drink of Maine.

LISBON (WGME) -- The 41st annual Moxie Festival is now underway in Lisbon. The theme this year is “Hang loose and drink Moxie ...

Chugger 'Badlands' Booker, a giant parade, music, fireworks and food are a few sips of the 3-day Moxie-fueled fun planned, ...

Moxie, beloved by some and hated by others, has a wacky and wonderful history. The beverage was created in 1876 by Maine-born ...

The Moxie Festival is back! You can join Moxie lovers from all over the world for three days of fun. In addition to the ...

A provider of organic food to Boulder County residents for years, Moxie Bread Co. recently established a production facility ...

Bars Hidden gem: Moxie Food + Drink. Bellying up to the bar at Moxie in Whitefish Bay guarantees you'll leave quenched and with a full belly.

Since Shannon’s Unshelled seafood shack opened a decade ago, customers have been able to wash down their lobster rolls with Maine’s official state soft drink: bitter, gentian-root–flavored Moxie, sold ...

It's the 41st annual event, celebrating the state's iconic drink with concerts, parades, and contests, drawing an expected 50,000 attendees ...