A kickstarter is raising money for LoveSync, a two-button device that would let you silently tell your partner you’re interested in sex. It’s pretty much the nut button meme come to life.

For reference, this is the nut button meme. Oh, and how much does the IRL nut button cost? If you're willing to pledge $44 (or more!) right now, ...

The term has also been used in the context of “OK coomer,” a play on the “OK boomer” meme, in response to tweets critical of No Nut November or masturbation abstinence in general.

Others drew similarities between LoveSync and the "nut button" meme that emerged online in 2016. For their part, the Cmiches have defended their product in the face of mockery.