Procter & Gamble says it needed a diaper change. The consumer giant said it has introduced a revamped version of its mid-priced Luvs diapers, after market-share losses dragged down sales for its ...

You know yuppies are taking over the world when the big story on Wall Street is disposable diapers. Shares of Kimberly-Clark Corp., which makes not only Kleenex but also Huggies, the number one ...

GREENSBORO, N.C. — As parents know, diapers are necessary—and expensive. And if you’re going to spend that much money, you want to make sure the diapers work. Consumer Reports recently ...

The voiceover explains that “What happens in diapers should stay in diapers.” Luvs did not immediately respond to a call for comment about the contest achievement.

About Luvs: Luvs Platinum Protection diapers offer parents affordable, high-quality diapers with up to 12 hours of Triple Leakguard Protection, soft materials for delicate skin, and fun prints.