She says while there’s no wrong time to make PR a part of your business plan, January offers a chance to evaluate the year as a whole and set goals. CONTRACTOR: What makes public relations so ...

Compelling public relations plans can go a long way toward helping a business spread its message, reach more customers, and generate more sales. Successful plans go much further than merely ...

Throughout my career I’ve written, read and edited countless public relations plans, and I am quite certain each one contained the essential planning elements -- objectives, strategies, tactics ...

If 2015 is the year you promised to improve your business, it's not too late to start. On this second day of February, what are your new year's resolutions to building a better business?

A formal public relations plan is usually part of a company's broader marketing plan, or a smaller document that outlines the PR component of the marketing plan. Advertising and promotions are ...

Developing and executing a PR plan is one of the best things you can do for your small business. Take advantage of the power of PR! The opinions expressed here by Inc.com columnists are their own, ...

Creating a crisis PR plan before you need one ensures that when disaster strikes, you have a well-prepared team ready to execute a solid and detailed plan. Editorial Standards Reprints & Permissions.

So instead of putting a PR firm on retainer, try making your own PR plan with unconventional tactics that allow you to track ROI carefully. 1. Get a book deal. For most people, ...