With Pantone sample cards in tote, Octavious scours his surroundings for each and every color within the brand’s palette. And then, naturally, he documents his findings on Instagram (with # ...

“These results are duly reflected in the award of the world’s first television to earn the Pantone Validated ArtfulColor designation. Visually, we can also confirm the lifelike quality of the ...

I didn’t need to look up the name of the color on Motorola’s website either, as the familiar Pantone swatch card stamped on the back of the phone proudly informed me. Is Grisaille gray?

The Pantone Color Institute is known best for its “Color of the Year” announcement, an annual determination of the shade that most defines our current moment, from food and fashion to branding ...

I didn’t need to look up the name of the color on Motorola’s website either, as the familiar Pantone swatch card stamped on the back of the phone proudly informed me. Is Grisaille gray? No ...