Pantone has named an “evocative soft brown” its color of the year for 2025, continuing a tradition that has now run for more than a quarter of a century.. In a statement published Thursday ...

Pantone's 2025 Color of the Year Is All About ‘Pleasure and Deliciousness’ — See the Shade! The global color authority has selected a “warming rich” hue for its 26th Color of the Year By ...

Pantone's precursors are rooted in the need to describe the natural world. A color chosen to correspond to the natural world is fitting, considering the history of modern color systems.