Pantone has spoken. The color that will shape the year ahead is — drum roll, please — Viva Magenta. The global color authority reveals its Color of the Year every December, and its 2023 choice ...

Pantone's precursors are rooted in the need to describe the natural world. A color chosen to correspond to the natural world is fitting, considering the history of modern color systems.

After much research and consideration, the Pantone Color Institute has revealed the color of the year for 2023. It calls Viva Magenta "an unconventional shade for an unconventional time." ...