Occasionally, Van Leeuwen Ice Cream releases what it calls a new "shock flavor" of ice cream, like Hidden Valley Ranch, pizza, sour cream or Kraft macaroni and cheese.

But occasionally, the artisanal ice cream maker headquartered in New York slips in what it calls a “shock flavor,” like Hidden Valley Ranch or pizza.

But occasionally, the artisanal ice cream maker headquartered in New York slips in what it calls a “shock flavor,” like Hidden Valley Ranch or pizza.